When designing a logo, many criteria are considered; color harmony, simplicity, comprehensibility, brand harmony, appearance on all materials, persistence, creativity, authenticity etc. are just some of them. However, in the logo selection, some brands also add some meanings / hidden messages to the logos which can not be understood at first glance. Some of the most recognizable logos in the world are designed to express much more than visual aesthetics. In fact, each line has a fascinating meaning behind the curve and color. Here we share with you 16 logos we have chosen, which have hidden meanings that we have never noticed before.