The Girl Fashion 2022 campaign has been working to promote the idea that girls should have the power to define their own beauty. The project is meant to empower people and celebrate their diversity. It also helps viewers realize that all girls are unique and beautiful.
This clothing line was originally created to “beautify” the girl in the girl’s fashion are Pretty campaign, but has since developed into a much larger, more inclusive platform. By expanding the idea of girl beauty, this line recognizes the value of all forms of self-expression.